11 High-Converting Landing Pages that skyrocket your growth

Most landing pages have one job - convert. Yet, so many fail because they're cluttered, confusing, or just plain boring. We've spent months researching, analysing, and reverse-engineering over 50 high-performing landing pages across every industry imaginable. From this extensive research, we've distilled the absolute best 50 examples that consistently deliver exceptional results - pages that have generated millions in revenue and thousands of qualified leads for their businesses.

Plus, we're giving you our painstakingly crafted templates based on these proven winners, saving you hundreds of hours of design work and testing. Each template incorporates the exact psychological triggers and conversion elements that the most successful companies use to turn visitors into customers.

[Just want the goods? Skip the read and download our complete swipefile of 50+ high-converting landing pages with our templates here]

What is a landing page and why do you need one?

A landing page is a standalone web page specifically designed to turn visitors into leads or customers through a focused call-to-action. Unlike your main website with multiple navigation options and purposes, a landing page has a singular goal - whether that's collecting email addresses, driving product purchases, or booking consultations.

The difference between average and high-converting landing pages often means the difference between business growth and stagnation. With properly optimised landing pages, companies typically see remarkable conversion increases, dramatically reducing customer acquisition costs while improving lead quality. They serve as powerful digital salespeople working round the clock to turn casual browsers into committed buyers through strategic design and persuasive copy.

Benefits of optimised landing pages

Investing in well-crafted landing pages delivers substantial returns across your entire marketing ecosystem. They significantly boost conversion rates by eliminating distractions and focusing visitor attention on a single, compelling offer. This focused approach creates clarity that naturally improves user engagement and reduces bounce rates.

Beyond immediate conversions, optimised landing pages provide valuable data insights through A/B testing, helping you understand what messaging resonates with your audience. They substantially lower acquisition costs by improving your quality score for paid ads and creating higher-intent leads. Landing pages also build trust through social proof and brand consistency, addressing customer concerns before they become objections. They create a personalised experience that speaks directly to specific audience segments, dramatically increasing relevance and conversion potential.

What makes a high-converting landing page?

Before we look at the examples, let's quickly cover what your landing page needs to achieve:

• Compelling headline that immediately communicates value

• Concise, benefit-focused copy without unnecessary jargon

• Strong, attention-grabbing visuals that support your message

• Strategic use of social proof (testimonials, client logos, reviews)

• Clear, prominent call-to-action buttons with action-oriented text

• Minimal navigation to maintain focus on conversion

• Responsive design that works flawlessly across all devices

• Fast loading speed to prevent abandonment

• Form fields limited to essential information only

• Consistent branding that builds trust and recognition

Now, let's examine how successful companies have implemented these principles to create landing pages that consistently convert.

Creating headlines that capture attention

The headline of your landing page serves as the gateway to conversion - visitors typically decide within seconds whether they'll continue reading or leave. To create headlines that capture attention, focus on communicating a specific, valuable outcome rather than clever wordplay. The most effective headlines address a pain point or desire directly while creating curiosity about the solution.

Use numbers where appropriate to add specificity and credibility. Keep your headline concise - typically under 10 words - to ensure it's quickly scannable. Consider including your unique value proposition to immediately differentiate your offer. Test different headline variations with small audiences before full deployment, measuring engagement metrics to identify winners. Remember that clarity always trumps creativity when it comes to conversion-focused headlines - your clever phrase means nothing if visitors don't understand the benefit you're offering.

Optimising visual elements for conversion

Visual elements on your landing page aren't decorative - they're strategic conversion tools that guide attention and create emotional connection. Start with a hero image or video that visually demonstrates your product or service in action, showing the transformation or benefit rather than just the features. Use directional cues like arrows or human gaze to subtly guide visitors toward your call-to-action buttons.

Create visual hierarchy through strategic use of colour, size, and white space - making key elements stand out while creating a clean, uncluttered appearance. Choose colours strategically, with high-contrast action buttons that pop against your background. Break up text with supporting images, icons, or infographics that illustrate key points and maintain engagement. Ensure all visual elements are optimised for fast loading, as slow pages can dramatically reduce conversions. Remember that every visual element should serve a purpose - either explaining your offer, building credibility, or directing attention toward conversion actions.

11 landing page examples to learn from

1. Branch (Furniture Brand)

Branch's landing page is a masterclass in sophisticated simplicity. The deep green hero section with "THE SALE OF THE YEAR" immediately grabs attention while creating a sense of urgency. What makes this page convert so well is how it balances aspiration with practicality - showing beautiful furniture inside a glass dome that showcases the products as premium while the clear savings percentages (20% OFF DESKS, etc.) appeal to practical shoppers.

The social proof section featuring logos from Gear Patrol, CNN, and Forbes establishes instant credibility, while the "Shop Black Friday Savings" section uses clean product cards with clear pricing and discount information. The brilliant part? They've segmented their offerings by space ("Home Office" and "Open Office"), making it easy for visitors to envision the products in their own environment. This guided shopping experience maintains momentum toward conversion while still giving visitors a sense of control.

2. Future Academy (Education Platform)

Future Academy's bold, high-contrast landing page proves that vibrant colours can dramatically boost conversion rates when used strategically. The eye-catching yellow background creates instant energy and optimism while ensuring that the black text pops with maximum readability.

What makes this page particularly effective is the clear value statement "We Create Learning Experiences" coupled with the immediate social proof of "200+ professionals trained" with headshots of actual instructors. The page creates credibility through faces - showing both the experts who teach and the students who learn. Rather than overwhelming visitors with options, the page focuses on specific courses with clear, clickable sections. The contrasting black sections break up the yellow background, creating visual breathing room while maintaining the energetic feel of the brand. This landing page succeeds by making education feel exciting rather than intimidating.

3. MOVA (Brewery Experience)

MOVA's landing page demonstrates how dark mode design can create immersive experiences that convert. The deep green background with striking typography immediately communicates sophistication while making the golden beer colours pop dramatically. Their headline "TASTE IT! LET'S MEET! TALK!" creates an immediate sense of connection and invitation.

What makes this page particularly effective is its unique value proposition: "WE DON'T BREW BEER, WE BREW COMMUNICATION" - instantly differentiating them from standard breweries. The page uses authentic photography showing real brewers at work, creating transparency and authenticity. Product specifications are presented in a clean, minimal style that looks almost like a scientific formula, appealing to craft beer enthusiasts who appreciate precision. The page masterfully balances aspirational imagery with concrete information about their spaces and experiences, creating both emotional connection and practical next steps.

4. Freshly (Meal Delivery Service)

Freshly's landing page uses vibrant colours and mouthwatering photography to trigger immediate desire. The headline "Let's Make Food Delicious" paired with bright, fresh food photography creates an irresistible first impression. The clever use of a split white and yellow background creates visual interest while framing the food as the hero of the page.

What makes this page convert so well is its focus on the product benefits rather than features - showing beautiful, healthy meals that tell the story without needing excessive text. The clean category icons below the hero section provide easy navigation without overwhelming visitors. Product listings are presented in simple, scannable grey boxes that don't compete with the vibrant food imagery above. This page succeeds by letting the products sell themselves through authentic, appetising presentation rather than marketing hype.

5. Pitch (Presentation Software)

Pitch's landing page is a masterclass in conversion-focused gradients and social proof. The bold purple gradient creates an immediate sense of innovation, while the headline "Win more deals. Pitch." communicates the value proposition with remarkable brevity. The page immediately shows the product in action with a realistic screenshot that demonstrates functionality without overwhelming visitors.

What makes this page convert exceptionally well is its strategic deployment of trust markers - "Trusted by 28k+ teams worldwide" followed by recognisable logos. The "Get a head start with free templates" section shows actual template thumbnails, giving visitors immediate value even before signup. The page then breaks down the product's functionality into simple, benefit-focused sections with minimal text and maximum visual explanation. Each feature is illustrated with clear, purpose-built graphics that explain concepts faster than paragraphs ever could. The consistent purple branding throughout creates a cohesive experience that feels polished and trustworthy from top to bottom.

6. Calendly (Scheduling Tool)

Calendly's landing page is a study in friction-free conversion design. The clean, blue-and-white colour scheme creates a sense of efficiency and reliability, while the headline "Easy scheduling ahead" immediately communicates the core benefit. What makes this page convert so well is how it demonstrates the product ecosystem through floating app icons around the central Calendly logo - showing integration possibilities without overwhelming detail.

The page brilliantly addresses potential objections with specific benefit statements like "Smarter scheduling for teams who conduct meetings at scale" and "Stay in sync from any app, on any device" with supporting icons. The dark blue section breaks up the page visually while highlighting key features with numbered steps, creating a clear path to getting started. Throughout the page, actual product screenshots show the interface in action, helping visitors immediately understand how it works without having to imagine it. This page succeeds by making a potentially complex tool feel approachable and essential.

7. EvolveMe (Personal Development Platform)

EvolveMe's landing page showcases how gamification elements can drive conversion. The clean, airy design with subtle cloud graphics creates an uplifting feeling, while the headline "Build life skills and get rewarded for it" immediately communicates both purpose and benefit. What makes this page particularly effective is its brilliant visualisation of the rewards system - showing an actual points counter (3,900) and the growth metaphor through plant illustrations.

The three-column layout breaks the value proposition into easy-to-understand chunks: "Earn Rewards," "Grow New Skills," and "Track Your Progress," with simple illustrations that reinforce each concept. The subtle animated elements create gentle movement without distraction. The page uses ample white space to keep focus on the core message, with a prominent purple "START NOW" button creating clear direction. This page converts because it makes personal development feel achievable and rewarding rather than overwhelming.

8. Webprofits (Marketing Agency)

Webprofits' landing page demonstrates how bold simplicity can drive conversion. The red-to-black gradient creates immediate visual impact, while the straightforward headline "The Go-To Agency for DTC and eCommerce Marketing" establishes clear positioning. What makes this page particularly effective is its laser focus on specific customer segments with three cards: "For eCommerce Brands," "For Consumer Services," and "For Retail Brands."

Each card contains a concise value proposition targeting specific pain points, with subtle arrow icons directing action. The page is remarkably content-light, following the principle that in landing page design, less is often more. By eliminating navigation options and focusing solely on industry credentials and service offerings, the page creates a distraction-free path to conversion. This page succeeds by confidently stating its value without overwhelming visitors with options or information.

9. Wix (Website Builder)

Wix's landing page is a masterclass in narrative-driven conversion design. The vibrant illustrated journey creates an immediate sense of adventure, with "The Leader in Website Creation" establishing authority at the top of the page. What makes this page convert exceptionally well is how it uses a visual journey metaphor - a flowing river connecting different feature sections that guides the visitor naturally down the page.

Each section highlights a key benefit with minimal text and maximum visual storytelling: "Stunning Templates," "Drag and Drop," "Mobile Friendly," and more. The consistent illustrative style creates a cohesive brand experience while making website building feel accessible and even fun. Strategic "Start Now" buttons appear at natural decision points throughout the journey. This page succeeds by transforming what could be a technical product into an inspiring creative opportunity, making visitors excited rather than intimidated about building their website.

10. Sage (Business Software)

Sage's landing page demonstrates how a clear problem-solution framework drives conversion. The sleek black and green colour scheme creates a professional, trustworthy impression, while the headline "For every stage of business" immediately communicates versatility. What makes this page convert so well is its threefold product offering presented in clean, scannable cards: Accounting, Payroll, and HR.

Each card contains just enough information to communicate value without overwhelming detail, with clear "Learn More" calls to action. The customer logo section builds immediate credibility, while the "Get more than just great software" section addresses potential objections by highlighting support, learning resources, and community. The testimonial carousel with an actual customer photo and specific benefits creates social proof, while the statistics section (40+ years experience, 2 million customers) builds further trust. This page succeeds by balancing comprehensive capabilities with focused simplicity.

11. Squarespace (Website Builder)

Squarespace's landing page showcases how premium visual design can drive conversion. The rich, product-focused photography with "A website makes it real" creates an immediate emotional connection. What makes this page particularly effective is how it demonstrates the depth of their platform through carefully composed product vignettes that showcase both digital interfaces and physical businesses brought to life.

The page uses dramatic typography with bold headings like "RESEDA" and "SCHEDULE" to create visual anchors, while alternating between red, neutral, and purple sections to maintain visual interest throughout a long scroll. Each section focuses on a specific benefit: "Grow your business online," "Tools to sell your time and expertise," "Market your business," with authentic photography showing real entrepreneurs using their platform. This page converts because it doesn't just tell you what the product does - it shows you who you could become by using it.

Technical requirements and dimensions

When creating your landing page, keep these specifications in mind:

• Page load time: As fast as possible for maximum retention

• Mobile responsiveness: Must adapt seamlessly to all device sizes

• Image optimisation: Compress all images without quality loss

• Headline length: 10 words or fewer for maximum impact

• CTA button size: Large enough for easy mobile tapping

• Form fields: As few as possible for optimal completion rates

• Page length: Depends on complexity of offer

• White space: Generous padding around key elements

• Colour contrast: Sufficient for easy reading

• Font size: Large enough for comfortable reading on all devices

Common landing page mistakes to avoid

Before you start designing, watch out for these common pitfalls:

• Multiple competing calls-to-action that confuse visitors

• Overly complex forms that create unnecessary friction

• Generic stock photography that lacks authenticity

• Vague value propositions that fail to differentiate your offer

• Slow loading times that drive visitors away

• Poor mobile optimisation that frustrates smartphone users

• Missing social proof elements that could build trust

• Information overload instead of focused messaging

• Weak or ambiguous CTAs that don't inspire action

• Navigation menus that distract from the conversion goal

Creating your own high-converting landing page

Ready to design your own conversion-driving landing page? You've got two main options:

• DIY design: Use tools like Webflow, Unbounce or Figma with our technical specifications

• Professional help: Work with a design team (like DesignGuru) to create something unique

Maximising on inspiration

Our analysis of high-converting pages provides the blueprint you need to transform casual visitors into qualified leads and paying customers.

Drawing inspiration from our 11 examples, your landing page should:

• Follow proven conversion principles with strategic element placement

• Include optimized layouts for both desktop and mobile viewing

• Feature intelligent use of white space and visual hierarchy

• Incorporate customizable sections for headlines, benefits, and social proof

[Download our 50+ landing page examples here]

Need something more custom?

We've shown you how top companies create pages that transform visitors into customers through strategic design, compelling messaging, and customer-focused experiences. By implementing clear value propositions, conversion-focused layouts, and trust-building elements, these 11 examples demonstrate the principles that drive exceptional results.

Many businesses find it challenging to balance aesthetic appeal with conversion psychology when designing landing pages that perform. Book a call with our DesignGuru founders, Will and James, specialsing in crafting high-converting landing pages that blend beautiful design transform your visitor traffic into qualified leads and paying customers.